In the food and drinks industry, Benn's diverse background encompasses Michelin starred kitchens and experience with retailers, fostering a passion for innovative product development. His pivotal role at BBB involves driving continuous success, growth, and exposure, all while championing the use of business as a force for good through initiatives like the Pasta Beer range, which addresses food waste and promotes industry innovation.

With a scientific background, Freddie's attention to detail thrives in brewing's complexity and experimentation. Leading brand development and environmental standards, he champions sustainability and innovation, aiming to inspire positive change in the food and drink industry while honouring beer's rich history and traditions.